Home
Management -Tip
Organisation
Zielsetzung IHRA
Vortragsreihe
Mgt.Bausteine
IHRA - workshops
Mitgliedschaft
Beratungsangebot
Qualitätscheck -up
Fachliteratur 1
Fachliteratur 2
Fachliteratur 3
Tele - Management
Bestellungen
English Vision
Kooperationen USA
Interessante Links
Housekeeping
Mehr Umsatz
Optimaler Mitarb.
Küche Profitcenter
Betriebsintern
Impressum
VISION & MISSION STATEMENT
 
The International Institute Hotel & Restaurant  Administration (IHRA) was launched in 1987 by seven professors of Business Administration in Munich, Germany. The institute quickly established itself as a leading hospitality research center and one of the finest training & consulting facilities  in its field.
 
Branch offices were opened in:
 
* London, England
* Zurich, Switzerland
* Vertbois, Oleron, France
* Munich, Germany
* Cape Town, South Africa
 * Boston, MA, USA (under construction)
The mission of IHRA is to provide high-quality training in Hospitality Management, to engage in market research, and to exchange information on an international level. The institute specializes in Performance Consulting, Coaching and Execution of Management programs in the field of worldwide tourism.
 
Major fields of operation:
 
* Market Research in Tourism  USA – Europe
* Sponsoring and Exchange of Management Trainees in  the Hospitality field USA – Europe
* Profit Impact of Marketing Strategies (PIMS)   Tourism USA - Europe
* Feasibility Studies for Hotel & Restaurant Projects
* Development of Quality Assurance Programs in Tourism
* Electronic Data Base Marketing, Customer Relation  Ship Management (CRM)
* Cooperation and Development of Tele-management  programs and E-learning concepts in   Tourism
* Consulting Case Studies in Management Training (CCS)

                                                    Impressum

 
IHRA - Institut e.V. | Impressum